Over the last year, Oracle has been quietly stepping up efforts to promote its Fusion Middleware to its application customers. From our company’s viewpoint, those efforts are starting to bear fruit. For instance, we have seen a growing number of JD Edwards EnterpriseOne customers asking about Oracle’s “Red Stack” (an industry phrase that distinguishes Fusion Middleware from IBM’s “Blue Stack” of WebSphere middleware). We have also seen several EnterpriseOne sites deploy their first Fusion Middleware products.

Now that the the Red Stack is popping up at JD Edwards shops, I want to make you aware of two things. First, Oracle is going to use its upcoming OpenWorld conference to honor application customers that are deploying Fusion Middleware. To do that, the vendor will present the Oracle Innovation Award to selected companies that are integrating their Oracle applications with the Red Stack. If you are one of those companies (or know one of them), you can nominate your company for the award at a web site that Oracle has set up for the purpose. If your nomination is accepted, you will receive one free pass to OpenWorld and be honored at an awards banquet. You may also be featured in a cover story in Oracle’s Profit Magazine.

Second, Andrews Consulting Group has written a study of Fusion Middleware entitled “Oracle’s Middleware Strategy for JD Edwards Customers” that will help you understand what the products may have to offer you. You can download the paper by clicking here and providing the password that gets you into our white papers page. If you don’t have the password to our white papers page, you can get it by subscribing to free email updates from our web site. The process is painless and we will only use your email address to inform you of new content on our site.

By the way, we are definitely interested in knowing what our readers think of Fusion Middleware and what they may be doing with it. If you have an opinion or a story to tell, please leave a response to this article so that we can all benefit from it.