Yesterday, Oracle took a big step toward integrating its Demantra applications more tightly with JD Edwards EnterpriseOne. The software giant announced an integration between EnterpriseOne and Demantra Trade Promotions Management. The new offering will make it easier for consumer goods companies and retailers to manage trade promotions and forecast their impact on demand levels.
The latest announcement marks the second time that Oracle has forged links between EnterpriseOne and Demantra. Last year, the company shipped an integration between EnterpriseOne and Demantra Demand Management. That offering tied the demand forecasting tools in Demantra to the Material Requirements Planning (MRP) and financial modules in EnterpriseOne. While the Demand Management integration was a welcome offering, it did not deliver everything that Oracle’s retail and consumer goods customers needed. With their heavy reliance on promotions to move products, these companies require additional tools to predict how promotions will affect demand forecasts.